18 Feb 2021
Creating a better tomorrow with Corporate Social Investment
Making a difference, rather than making a profit, is the heartbeat of Corporate Social Investment (CSI). As part of a broader Corporate Social Responsibility (CSR) strategy, CSI activities bring the triple bottom line to life. An ever-increasing number of South African companies are prioritising CSI, and in line with the words of late former President Nelson Mandela, the education sector has been a priority. As Mandela famously said, "education is the most powerful weapon which you can use to change the world." By providing opportunities for South Africans to get the best possible start to life, companies across a variety of industries are building trust with their target markets, bolstering the recognition of their brands and creating a sense of purpose among their staff.
