Lessons to learn before starting a business
Category Commercial and Industrial News
Every successful business owner will tell you that there were many lessons to be learned on the road to success. However, it is not always necessary to learn these lessons by trial and error. By looking at some examples of successful companies that have gotten ahead - and the strategies that helped them to succeed - you can help your business bypass mistakes. 3Cube Property Solutions takes a look at some of the lessons that businesses have learnt over the years, such as the importance of product innovation, the role of a sophisticated website, adopting the right marketing strategies and being ready for challenges.
Lesson one: have an innovative product that stands out
The easiest way to stand out in the market is to look at an industry in a new way and offer customers a product or service that's fresh and exciting. 2021 has seen a great example emerge in Europe's furniture industry, with seed-funded startup Pabio offering a new concept in home furnishing.
Pabio creates long-lasting, sustainable furniture and offers virtual interior design services. Clients simply need to go through an onboarding questionnaire and Pabio will create a three-dimensional model of their home and show them exactly what it will look like with the new furniture in place. Once a client is happy with the proposal, the furniture is created, assembled and sent.
In other words, Pabio has taken the traditional service offered by furniture retailers and brought it into the age of virtual reality. In doing so, they have caught not only the attention of customers but also that of investors.
Lesson two: make sure your website is sophisticated and responsive
In 2021, if your website is not responsive and easy to navigate, with a clear call to action on each page, you're making a mistake. Common web design mistakes make your business look unprofessional and make your potential customers wonder whether you are a business to be trusted. A great example of a South African industrial company doing web design right is MC Design and Contracting. The site is responsive (which means that it displays correctly if viewed on a computer, tablet or mobile device) and it is easy to tell at a glance what the company does and what industries they are involved in.
Another great way to look at website design is to ask yourself whether your website answers certain questions quickly enough. Among others, the list of important questions includes "what are you selling?", "what differentiates your brand?", "can I trust you?" and "how can I contact you?".
Lesson three: steer clear of being left behind in your marketing strategies
The days when marketing an industrial or commercial business meant placing an advert in the newspaper are long gone. A comprehensive marketing strategy involves an array of strategies from selling products on social media and growing online communities to optimizing for voice search. Thanks to advancements in digital technology, companies can further their reach with greater levels of automation and personalisation than ever before.
Lesson four: don't let challenges take you by surprise
The good news is that your business is growing. The news that can make you lose sleep at night is that with growing businesses come growing challenges. Foresight can go a long way towards alleviating a crisis, so don't make the mistake of not thinking ahead. Being one (or two) steps ahead of the game can make all the difference in areas like inventory management, supply chain management, public relations and compliance with relevant industry rules. Your competitors' actions - as well as any new competitors coming into the market - is another area to be monitored on an ongoing basis.
There are many factors to be considered by all businesses, whether they are startups or well-established companies. One of the most important considerations is finding the right premises, and this is where 3Cube Property Solutions can make a world of difference. Contact us if you're looking to jumpstart your success in Gauteng in 2022.
Author: 3Cube Property Solutions
